Remote position
Social Media Strategist
A remote role for a social-first storyteller who can plan, film, edit, and optimize short-form content for Ivy Journey.
Role Overview
The Ivy Journey is a US-based, nationally recognized college admissions consulting firm that serves a diverse international client base of middle school and high school students. Our mission is to empower students to achieve their full academic potential by gaining admission to their dream colleges.
We believe every student has a unique and compelling story to tell, and we help them craft an engaging narrative and personal brand that differentiates them from other applicants.
We are looking for a passionate and self-driven Social Media Strategist to help devise an effective marketing strategy for major social media platforms, plan and film engaging short videos, build Ivy Journey's brand awareness, and adapt content based on current trends and data.
Position Details
Primary/Key Responsibilities
- Use knowledge of social media platforms to devise an effective marketing strategy to expand the audience base.
- Plan, film, and edit high-quality engaging short videos of 30 seconds to 1 minute for social media posting.
- Stay up to date with current social media trends and apply them to content creation.
- Analyze user engagement data and develop suggestions for optimization.
Required Skills
- Proficiency in analyzing social media metrics and using data to evaluate effectiveness.
- Analytical thinking and problem-solving abilities.
- Familiarity with video filming and editing.
- Ability to build content for the target audience.
Qualifications
- Current undergraduate student working toward a bachelor's degree.
- Experience working with social media platforms and short-form video.
How to Apply
Submit your resume and responses to the short answer questions below to admin@theivyjourney.com with the subject line "Applicant - Social Media Strategist".
Application Questions
- How would you leverage various social media platforms, such as TikTok, Instagram, and YouTube, to reach and engage prospective college applicants and their families?
- Give an example of a successful social media campaign you developed or implemented to increase brand awareness or drive engagement. How did you measure its impact and success?
- Submit a short-form video sample that demonstrates your filming and editing ability, plus a social media handle that you manage and the platform name.